Photography J. Sailing
RESUME
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ABOUT
With 9 years of experience across entertainment, technology, fashion, and food, I'm a seasoned and versatile writer with a keen eye for editing and a commitment to consumer empathy and readability. A student of creativity, my processes, strategies, and leadership guide teams to brainstorm better, creating more interesting ideas, faster.
I'm also a soul painter, yoga teacher, intuitive reader, and poet.
EXPERIENCE
The Walt Disney Company | New York, NY
Sept 2019 - Present | Senior Copywriter
• Led the redesign and implementation of the creative brainstorm process with an emphasis on inclusivity and collaboration for the remote workplace
• Shaped and codified tone of voice and brand personality for Disney+ in time for its US launch
• Leads copywriting across Disney+ for all acquisition, lifecycle, and affiliate communications including email, performance marketing, social, in-app messaging, and push notifications
• Partners closely with product design team to write clear and on-brand UX copy
• Collaborates with design team to create compelling and elevated paid social and performance marketing campaigns
IBM | New York, NY
Oct 2018 - Sept 2019 | Senior Content Writer
• Identified, researched and wrote stories for the IBM homepage on a weekly basis
• Created content for corporate social channels
• Advised internal teams seeking to build web pages in digital strategy and copywriting
• Taught social copywriting workshops to various internal teams and maintained on-demand copywriting help Slack channel
• Managed projects, working with various stakeholders throughout the organization to track information, maintain accuracy and seek approvals
Deep Focus | New York, NY
April 2014 - Oct 2018 | Senior Copywriter
• Led concept development for social media and digital campaigns with an emphasis on multi-platform executions, script writing and production
• Created copy across the digital space including digital video scripts, branded articles, social media copy, email communications, banner ads, e-commerce site copy & more for 15+global brands
• Successfully concepted, developed and executed multiple new business accounts
Multitasking Inc. | Valley Cottage, NY
September 2013 - April 2014 | Graphics Coordinator
• Content creation, including design & copywriting
• Design and write bi-monthly marketing email blasts
• Manage large product image database
Unexpected Ways | Brooklyn, NY
May 2013 - October 2013 | Copywriter
• Copywriting for weekly email newsletters for a variety of clients
• Derived consumer insights from one-on-one interviews and qualitative analyses
InterVision New Media | Garnerville, NY
November 2010 - April 2014 | Photographer & Designer
• Built presentations & designed supporting graphics
• Aerial and on-site construction photography
• Corporate videography
Cornell Cooperative Extension | Stony Point, NY
Jun. 2009 - August 2010 | AmeriCorps Intern
• Conceptualized, designed, and executed an educational outreach campaign through the use of print materials, public relations, public outreach, and direct community dialogues
Dixon Schwabl Advertising | Victor, NY
Jan. 2010 - May 2010 | Creative Production Intern
•Assisted in in-house production on special projects
EDUCATION
SVA School of Continuing Education | New York, NY
State University of New York at Geneseo | Geneseo, NY
Aug. 2008 - May 2010 | GPA: 3.9
Bachelor of Arts in Communication
Bachelor of Arts in Art Studio
NOTABLES
The Digiday Awards - nominated for "Best Direct Response" campaign
Featured on Codesigned, a Digiday podcast.
EXPERTISE
brand voice and identity
strategy and research
script writing
ux writing
copy editing
content writing
interviewing
idea generation
brainstorming
version testing
sketching
deck building
photography
videography
adobe creative suite
powerpoint/keynote/google slides